Concern Over Excessive Use
TikTok has removed a feature from its Lite app in Europe due to concerns over excessive use and potential addiction among young users. The feature, known as For You, allowed users to scroll through an endless feed of short videos, which could lead to extended periods of screen time.
Lite App Targeted at Emerging Markets
The TikTok Lite app is a scaled-down version of the full TikTok app, designed for regions with limited internet connectivity or older devices. It is particularly popular in emerging markets, where it has gained a wide user base among young people.
Study Findings
A recent study commissioned by TikTok revealed that some users of the Lite app were spending excessive amounts of time on the platform. The study also found that prolonged use was associated with negative effects on mental health, including anxiety and depression.
Response from TikTok
In response to the study findings, TikTok has taken the decision to remove the For You feature from the Lite app in Europe. This feature is replaced with a Discovery feature, which provides users with a curated selection of videos based on their interests and preferences.
Limiting Screen Time
The removal of the For You feature is aimed at limiting excessive screen time and promoting healthy digital habits among young users. TikTok is committed to ensuring that its platform is used in a responsible and balanced way.
Other Measures
In addition to removing the For You feature, TikTok has implemented other measures to address concerns over addiction, including:
- Setting daily screen time limits
- Providing users with usage insights
- Offering support and resources for users who may be struggling with excessive use
Protecting Young Users
TikTok recognizes the importance of protecting young users from the potential risks associated with social media use. The removal of the For You feature is part of a wider effort to create a safe and engaging online experience for all users.
Conclusion
TikTok is committed to promoting responsible and healthy use of its platform. The removal of the For You feature from the Lite app in Europe is a significant step in this direction. TikTok will continue to monitor its users’ behavior and explore other ways to enhance the user experience while prioritizing their well-being.
Kind regards,
G. Smith
