Overview
Virginie Viard has been at the helm of Chanel since Karl Lagerfeld’s passing in 2019. While she has successfully maintained the brand’s legacy, there is always speculation about who might succeed her.
Internal Candidates
Among the potential internal candidates are:
Charlotte Casiraghi
As a brand ambassador and daughter of Princess Caroline of Monaco, Charlotte Casiraghi has a strong connection to the world of fashion and luxury.
Sofia Coppola
The American filmmaker has collaborated with Chanel on several occasions and has an established design aesthetic.
Hailey Bieber
The model and style icon has a global following and is known for her chic and effortless style.
External Candidates
Potential external candidates include:
Phoebe Philo
The former creative director of Céline is widely respected in the fashion industry and has a loyal following.
Demna Gvasalia
The Georgian designer behind Vetements and Balenciaga is known for his avant-garde and streetwear-inspired designs.
Matthew Williams
The creative director of Givenchy is a rising star in the fashion world and has a strong track record of success.
Factors to Consider
The decision of who will succeed Virginie Viard will depend on a number of factors, including:
* The candidate’s design aesthetic
* Their ability to maintain the brand’s legacy while also bringing their own vision
* Their understanding of the luxury market
* Their global appeal
* Their ability to connect with a diverse customer base
Conclusion
The choice of Virginie Viard’s successor is a crucial one for Chanel. Whoever takes the helm will need to have the vision, creativity, and charisma to lead the brand into a new era while honoring its rich history. Only time will tell who will ultimately be chosen, but the speculation is sure to continue.
Kind regards
V. de Flores