Middle East Boycott Hits McDonald’s Hard
McDonald’s is facing a significant revenue decline in the Middle East due to a widespread boycott of its products. The boycott, which began in 2017, was sparked by the company’s perceived support for Israel during the conflict in Gaza.
The boycott has led to a sharp decline in sales in Middle Eastern countries. In Saudi Arabia, for example, McDonald’s sales fell by 15% in 2017. The company has also closed several restaurants in the region.
Bacon Cajun Ranch McCrispy to the Rescue?
In an effort to revive its sales in the Middle East, McDonald’s is pinning its hopes on a new menu item: the Bacon Cajun Ranch McCrispy. The sandwich features a crispy chicken patty topped with bacon, Cajun ranch sauce, tomatoes, and lettuce.
The Bacon Cajun Ranch McCrispy has been a hit in test markets, and McDonald’s is confident that it will be a popular choice in the Middle East. The company is planning to launch the sandwich in the region in early 2019.
Taste Test
I had the opportunity to try the Bacon Cajun Ranch McCrispy, and I was pleasantly surprised. The chicken was crispy and juicy, and the bacon and Cajun ranch sauce added a flavorful kick. The sandwich was a bit messy, but it was worth it.
Will It Work?
It remains to be seen whether the Bacon Cajun Ranch McCrispy will be enough to revive McDonald’s sales in the Middle East. The boycott is still ongoing, and it could take some time for customers to return to the chain.
However, the sandwich has the potential to be a success. It is a tasty and affordable option, and it is something that is not currently available from other fast-food chains.
Conclusion
McDonald’s is facing a tough challenge in the Middle East, but the company is hoping that the Bacon Cajun Ranch McCrispy will help to turn things around. The sandwich has the potential to be a success, but it remains to be seen whether it will be enough to overcome the boycott.
- McDonald’s to Close Hundreds of Restaurants in the Middle East
- McDonald’s Introduces New Bacon Cajun Ranch McCrispy
- Boycott of McDonald’s Continues in the Middle East
Kind regards
Sanjay Sing
