Will Apple and Mozilla Corner the Market?
Who’s the loser?
Google, the internet giant, has withdrawn from the Global Privacy Control (GPC) coalition, a group of companies and organizations working to develop a standard for websites to respect users’ privacy preferences. Google’s withdrawal has raised concerns about the future of the coalition and the broader fight against online tracking.
What is GPC?
GPC is an open standard that allows users to signal to websites that they do not want to be tracked. When a user enables GPC in their browser, websites are supposed to send a signal to the user’s browser indicating that they will not track the user’s activity.
A Major Blow
Google’s withdrawal from the coalition is a major blow to the GPC effort. Google is the world’s most popular web browser, and its withdrawal from the coalition means that many websites will not be able to receive the GPC signal. This could make it more difficult for users to protect their privacy online.
Why Did Google Withdraw?
Google has not publicly stated why it withdrew from the GPC coalition. However, some experts believe that Google may be concerned that the GPC standard could be used to block Google’s advertising revenue.
A Competitive Edge?
If Apple and Mozilla corner the market, it could give them a competitive advantage over Google. Apple and Mozilla are both known for their commitment to user privacy, and they could use the GPC coalition to further differentiate themselves from Google.
The Future of GPC
It is unclear what the future holds for the GPC coalition. Without Google’s support, it is possible that the coalition will not be able to achieve its goals. However, some experts believe that the coalition could still be successful if it is able to attract support from other major companies and organizations.
The Privacy Landscape
The online privacy landscape is constantly evolving. As new technologies emerge, it is important for users to stay informed about the latest developments and to take steps to protect their privacy.
Additional Information
Kind regards
L. van Alkmaar
