A Winning Partnership for Digital Transformation
Globant and Formula 1 have forged a groundbreaking multi-year partnership that will revolutionize the fan experience and drive digital transformation across the legendary motorsport series.
Driving Innovation on the Fast Track
Globant’s unparalleled expertise in digital technologies and human-centered design will empower Formula 1 to create cutting-edge experiences for its global fanbase of over 500 million fans.
Next-Level Storytelling and Engagement
- Immersive storytelling: Globant will bring the thrill of F1 to life through immersive virtual and augmented reality experiences that transport fans to the heart of the action.
- Personalized experiences: Fans will enjoy tailored content and personalized recommendations that enhance their enjoyment of each race.
Unleashing the Power of Data
Globant’s data science capabilities will unlock valuable insights into fan behavior, preferences, and engagement levels. This data will inform decision-making and drive continuous improvements in the fan experience.
Operational Excellence and Streamlined Processes
- Automated workflows: Globant will streamline operational processes using artificial intelligence (AI) and machine learning (ML), reducing manual tasks and improving efficiency.
- Cloud-based platform: Formula 1 will leverage Globant’s cloud expertise to create a robust and scalable platform for digital transformation.
A Transformative Partnership
This alliance is a testament to Globant’s commitment to innovation and excellence in the digital realm. Together with Formula 1, they will create unparalleled experiences that will ignite the passion and engagement of fans worldwide.
As the world of motorsport continues to evolve, Globant and Formula 1 are at the forefront, driving digital transformation and shaping the future of fan engagement.
Kind regards
A. Guthof
